A music social networking app by Spotify, which connects friends together and plans concerts for you.
Branding
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UX/UI
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Branding 〰️ UX/UI 〰️
INSIGHT
*GigUnite is a hypothetical app, created as a self-led university project.
THE ISSUE:
Young people, aged 18-25, make up one of the largest age demographics of concert goers in the UK. Yet, over 65% of these young people have faced the dilemma of going to a concert alone, due to:
Different schedules making their friends too busy to organise social plans.
Different music tastes to friends.
Increased social anxiety, making young people less likely to reach out to make plans.
Subsequently, many young people often miss out on concerts, for fear of going alone.
SOLUTION:
GigUnite is a social networking app by Spotity, sponsored by Ticketmaster. It connects friends through music and plans concerts for you.
GigUnite has been socially engineered to enable young people share their love of music and attend concerts together, so no one misses out.
OUTCOME:
