A social
networking app, connecting
music fans.
A self-led, ‘passion project’
The Challenge:
Young people, aged 18-25, make up the largest age demographic of concert goers in the UK.
Yet, over 65% of these young people have faced the dilemma of going to a concert alone, due to:
Different schedules making their friends
too busy to organise social plans.Different music tastes to friends.
Increased social anxiety, making them less likely to make plans with friends.
Subsequently, many young people often miss out on concerts, for fear of going alone.
The Solution:
GigUnite is a social networking app by Spotity, sponsored by Ticketmaster. It connects friends through music and plans concerts for you.
GigUnite has been socially engineered to enable young people share their love of music and attend concerts together, so no one misses out.
Introduction:
GigUnite’s UI is inspired by Spotify’s current branding, with a retro, 90s rave style, appealing to Gen Z’s love of nostalgia:
How the user interacts with GigUnite:
Marketing Touchpoints:
Spotify Pop-Up:
A pop-up notification will appear for music lovers on Spotify, prompting them to check out their new, sister app.
Posters
Posters are displayed on campuses, reaching more of its Gen Z audience.
Socials:
A social media presence reaches more of its target audience.
The App - How it works:
Setup Screens:
When the user first downloads GigUnite: an option to connect with friends already on the app and to customise their profile.
Homepage:
Users can favourite gigs they are interested in, notifying friends who have also favourited those events, connecting friends together.
Live Listening Feature:
‘Connect with friends to see their current favourite artists.
Liking’ friend's activity puts users into a group chat, prompting them to buy tickets to see the artist live together.
Calendar Feature:
Links to user’s Apple Calendars, showing when their friends’ plans.
Clicking on a friend’s gig plans puts users in a chat with them, so they can go together.
Chats Feature:
Users are placed in chats with friends they share music taste with.
Tickets Feature:
Users con see where friends are situated on a seating plan, so they can purchase tickets together.
Notifications:
On the day of a gig, users get reminder notifications, prompting them to share their experience online.
