A social
networking app, connecting
music fans.
UX/ UI, Branding
Spotify
(a hypothetical ‘passion project’)
Genre:
Client:
Tools:
Timeline:
Figma, Adobe Photoshop & Illustrator
4 weeks
The PROBLEM
Young people (18–25) are the UK’s biggest concert-goers — but over 65% have faced the classic “go solo or skip it?” dilemma.
Busy lives, clashing music tastes, or social anxiety = missed gigs. Too many gig plans lost just because no one else can come.
The Solution
gigunite - the first music social networking app.
Powered by Spotify & sponsored by Ticketmaster, it connects you and your friends through music, and even helps plan your next concert.
No more FOMO. Just good times, great music, with your crowd.
Introduction:
GigUnite’s UI is inspired by Spotify’s current branding, with a retro, 90s rave style, appealing to Gen Z’s love of nostalgia:
Marketing Touchpoints:
Spotify Pop-Up:
A pop-up notification will appear for music lovers on Spotify, prompting them to check out their new, sister app.
Posters
Posters are displayed on campuses, reaching more of its Gen Z audience.
Socials:
A social media presence reaches more of its target audience.
The App - How it works:
Setup Screens:
When the user first downloads GigUnite: an option to connect with friends already on the app and to customise their profile.
Homepage:
Users can favourite gigs they are interested in, notifying friends who have also favourited those events, connecting friends together.
Live Listening Feature:
‘Connect with friends to see their current favourite artists.
Liking’ friend's activity puts users into a group chat, prompting them to buy tickets to see the artist live together.
Calendar Feature:
Links to user’s Apple Calendars, showing when their friends’ plans.
Clicking on a friend’s gig plans puts users in a chat with them, so they can go together.
Chats Feature:
Users are placed in chats with friends they share music taste with.
Tickets Feature:
Users con see where friends are situated on a seating plan, so they can purchase tickets together.
NotifS:
On the day of a gig, users get reminder notifications, prompting them to share their experience online.
