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A unique, premium irish skincare range.
Branding, Copywriting, UX, Socials, Packaging
Self-initiated “passion prohect” for Pearlfisher’s: “Once in a Blue Moon" Brief.
Adobe InDesign, Dimensions, Photoshop, Illustrator & Figma.
3 weeks
The Challenge:
Create a graphic identity for a new product, service, or organisation that draws inspiration from a rare or unique phenomenon.
This must bring a sense of “everyday magic” to the Gen Z consumers’ daily lives.
The Solution:
A skincare range sourced from the rare phenomenon of The Giant’s Causeway.
Álainn’s interactive packaging guides user’s through a unique experience of the product’s rich, mythological origins.
Socials
Instagram and Tiktok profiles to target more of its Gen Z audience, with relatable, trending content.
Posters
In-store ads for affordable, highstreet cosmetic shops.
Packaging
Products are encased in individual hexagonal boxes, echoing the shape of the rock formations of The Giant’s Causeway.
Inside every box, a leaflet is encased with the product. This unfolds Alainn’s story and details the natural origin of each ingredient…
More products
The brief states that its Gen Z audience “loves unique, collectable items”.
That’s why this mutlipurpose gift set offers a practical, yet collectable solution, for a unique user experience...
Gifts sets are designed with unique ‘book’ packaging, allowing users to scroll through helpful skincare tips, before reaching for the full product range.
Gift Sets
Skincare Guide
The gift set’s book design offers a keepsake to keep reaching back , even after the products are used, appealing to eco-conscious Gen Z.