An IRISH, experiential beauty brand.
Entry for Pearlfisher's "Once in a Blue Moon" Brief.
The Challenge:
Create a graphic identity for a new product, service, or organisation that draws inspiration from a rare or unique phenomenon, which brings a sense of “everyday magic” to the Gen Z consumers’ daily lives.
THE Solution:
A skincare range sourced from the rare phenomenon of The Giant’s Causeway.
Álainn’s interactive packaging guides user’s through a unique experience of the product’s rich, mythological origins.
Marketing Touchpoints:
Socials
Instagram and Tiktok profiles to target more of its Gen Z audience, with relatable, trending content.
Posters
In-store ads for affordable, highstreet cosmetic shops.
Packaging
Products are encased in individual hexagonal boxes, echoing the shape of the rock formations of The Giant’s Causeway.
Inside every box, a leaflet is encased with the product. This explains the origin of each natural ingredient.
A closer look at how users unfold Alainn’s story and learn more about its natural origins…
Further Products
Gift Sets
This brief states that its Gen Z audience “loves unique, collectable items”.
That’s why this mutlipurpose gift set offers a practical, yet collectable solution, for a unique user experience...
Gifts sets are designed with unique ‘book’ packaging, allowing users to scroll through helpful skincare tips, before reaching for the full product range.
Skincare Guide
The gift set’s book design offers a keepsake to keep reaching back , even after the products are used, appealing to eco-conscious Gen Z.
Socials - Giveaway
A giveaway experience offer to give back to Alainn’s audience and retain cosumer engagement.
This luxury trip offers one lucky couple to visit the The Giant's Causeway, experiencing Alainn’s magical origin in real life.
